10 Main Rules for Effective Customer Acquisition Plan

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According to a new global survey and interviews with major UAE players in the industry, the here we bring together the ten main rules for an effective plan on customers acquisition and explain how organizations can strategically position themselves for customer success in the future.

Customer

The traditional method of getting customers, which is targeting a section of buyers and designing products for that section, is not effective any longer. You must improve on your customer acquisition plan. It entails clearly stating the unique value and experience that will be delivered by your company to a select group of customers together with the channels, offerings, capabilities and operating model that you’ll need.

10 Main Rules for Effective Customer Acquisition Plan:

  1. Know your customers at a granular level: Forward-looking organizations have moved beyond conventional quantitative segmenting. To increase your ability to know customers, carefully define your target audience and customers. Upsurge your understanding by applying techniques like mapping the journey of a customer. Collate data from various sources at the most granular level; for instance, real-time interactions with your information Web and e-commerce sites, social media, online communities like customer support boards.
  2. Perfect your possibility skills: Highly effective organizations are continuously experimenting with innovations that improve the lives of customers. It does not necessarily mean you must ask customers their wants; instead, you have to develop a learned opinion regarding the new technologies that your customers will find appealing at the appropriate time and the correct way, to win their loyalty. This is vital especially for mobile and digital technologies, which is always affecting the way people utilize their preferred products and services.
  3. Aim for customers with whom you have the potential to win: If your company’s identity is very strong, there won’t be any need to struggle in all the marketplaces — just in the groups where you are reasonably certain you will do better than your competitors. You ought to reach out to other markets and customers. However, you must be able to reach those new markets and customers with the same capabilities that provided you with a competitive edge with your core base.
  4. Link your company’s customer plan to its overall identity: There’s always a unique value proposition of every company that is effective which differentiates it from competitors. For this to happen, it has to create and position a set of interconnected, distinguishing abilities. There’s need for all of these to collaborate across the full collection of products and services. Linking your customer acquisition plan to the value proposition of your company simply means aligning the emotional aspects of your plan, and every touch points of the customer including pricing, with your company’s ultimate capabilities.
  5. Link your company’s customer plan to its overall identity: There’s always a unique value proposition of every company that is effective which differentiates it from competitors. For this to happen, it has to create and position a set of interconnected, distinguishing abilities. There’s need for all of these to collaborate across the full collection of products and services. Linking your customer acquisition plan to the value proposition of your company simply means aligning the emotional aspects of your plan, and every touch points of the customer including pricing, with your company’s ultimate capabilities.
  6. Ensure a seamless Omni-channel experience:  Making sure that consistency is maintained across channels is extremely critical, for the reason that customers will begin to get to the point of underestimating its value. Their expectation is to be able to move freely between websites, call centers, retail stores, sales calls and mobile apps, getting the same treatment at every stop. This sets the standard for every section of the organization.
  7. Leverage your ecosystem: Your distributors, suppliers, industry associations, retailers, government agencies and institutional partners are all part of your company’s relationships. Engage your customers in new ways by leveraging this ecosystem. A wide ecosystem is capable of revealing anything else that your customers find interesting, giving you fresh ideas for product and service offerings and opportunity for growth. Developing brand ambassadors is very crucial to this approach. They primarily promote your brand to win over new consumers for you.
  8. Reorganize around the customer: Your organization has to be designed in such a way that it’ll be easy to provide excellent customer service. Define who makes decisions; create new teams; switch roles and responsibilities; and align norms, practices and incentives keeping in mind your target market and value proposition are some of the aspects of redesigning your organization. There may be a necessity for you to take your organizational DNA’s building blocks (the processes and structures of the existing organization) and wire them differently.
  9. Excel at delivery: Another critical aspect of satisfying your customers is the physical delivery of products and services. Delivery options can be tailored by margin, customers’ expectations of value and brand positioning — while keeping abreast of advances in technological advances. Making use of pertinent metrics, such as productivity, cost and customer experience can help ensure first-class delivery without having to sacrifice profitability.
  10. Match your culture with your customer acquisition plan: For customer-focused organizations, having a relevant culture has a huge advantage. You may sense that your entrenched cultural inhibitors restrain you. Try not to fix these issues directly; rather, concentrate on some of the critical behaviors that are obtainable in your organization which are positively influencing your customers. These may comprise bringing in people from across teams to assist in resolving customer problems swiftly, rejecting a potential deal with a customer with whom you don’t have a right to win, or commencing meetings by clearly inquiring about its importance to the customer acquisition plan. Then ensure that these practices and standards are spread throughout the entire organization.
  11. By following the above rules, you would be able to increase the overall efficiency of the existing customer’s acquisition plan and greatly improve the company results.

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