How to Choose the Best Video for Professional Education


Professional education conducted with the help of video materials is becoming increasingly popular in Dubai and all over the world. Many UAE companies practice using it on a daily basis. The matter is that the majority of companies have sufficient qualified specialists to arrange the training for personnel without hiring anyone from the outside.

Internal courses for personnel are better than other kinds of professional education in many aspects. This kind of education takes into account the needs and requirements of the organization, it promotes teambuilding and does not require a lot of money. Preparing a program for internal professional education is challenging. It requires thorough work of the coach.

What exactly is required for internal education? First of all, you have to determine the goals of professional education you’d like to pursue. Secondly, define the objectives of education. Next, you have to choose the matching training techniques. Finally, select the tools necessary for training. The choice of learning tools is essential as it influences the effectiveness of attaining the new skills.

Modern education is characterized by total immersion and involvement into the learning process. The next stage is the testing of newly acquired skills. Experience with various courses in Dubai has proven that the most convenient technique in professional education is to demonstrate professional activities via videos. Videos become an important and very helpful element of the learning process.

Currently, modern coaches use five main types of videos for professional education and training of the personnel in Dubai – a journalistic story, a model video, shooting at the courses, a video course, and a video case. Let us discuss each of them in more detail.

#1. Journalistic Story

It can be a journalistic story about a certain event related to the certain topic of the training. You can easily find such videos on the Internet. Journalistic stories are convenient for courses of personnel training. Use them to illustrate the cases you need.

#2. Model Video

A corporate video can be used as a model video. It can be dedicated to the topic of proper communication with customers or focused on corporate culture. If you show such a video during professional education for your personnel, you’ll be able to introduce your personnel to a certain topic and determine the most important training objectives.

#3. Shooting at the Courses

This type of video gives personnel the opportunity to have a look at them from the outside. You can ask your personnel to conduct a role-play. Everything they do will be recorded by the camera. As soon as the coach and listeners watch this video, they will be able to notice their mistakes, analyse them and make important conclusions concerning their behavior.

#4. Video course

This type of video is great for long-term professional education programs, courses of professional development and business education. Video courses are developed by people who know their job, by professionals who design them for educational purposes. As a rule, there is a printed manual accompanying them.

How to arrange work around such videos? Show it to your personnel several times. For the first time they have to watch the complete video; for the second and third times, you have to stop the video after each episode and analyze what is shown. It will enable your personnel to determine the causes of the problems as well as mistakes made by the characters in the video.

As soon as you finish watching it, start the discussion to find out practical solutions to certain problems. Ask and answer questions. This technique is suitable for small companies with no specialists responsible for personnel education. It will also be beneficial for those members of personnel who are interested in self-education.

#5. Video case

Video case is based on a case study – normally, it reflects typical professional situations that can help personnel to develop useful skills. Feature films are the most suitable in this case – they allow considering the problem as a whole, singling out the most important principles for the learners, as well as techniques and possible mistakes in the implementation of activities.

It involves conducting practical courses where participants watch a video and then analyze particular situations seen in it. They discuss the actions of the characters, as well as their behavior.

Thus, a video case can be dedicated to the topic of interviews. An incorrect behavior model of the recruiting manager can be shown in the video. The job of a recruiting manager is challenging, because it is not an easy task to attract a professional. Besides, some recruiting managers make serious mistakes during job interviews. They can ask questions that turn out to be too provocative, interrupt the candidate and mention the problems of the company. This way the candidate may get a wrong image of the company.

The main task of this video for personnel is the identification of things that don’t work. It can help managers to forecast potential problems and elaborate strategies to avoid them. The development of the correct model of behavior is crucial and can be achieved with the help of a video case.

Professional education – use of videos – summary

Videos of different types can become a very helpful tool at various professional education courses in Dubai. Such videos are diverse; they help to generate positive emotions and have some other undeniable advantages. Personnel becomes actively involved in the educational process. They feel motivated and encouraged to obtain new knowledge and skills. In the long run, it helps a company to achieve the desired goals and increase revenue.

The use of videos for professional education can help you to achieve some goals. First of all, it plunges the staff into real life by modeling real-life problems. Secondly, such courses increase the effectiveness of what is learned. Thirdly, parallels between real life situations and videos can be easily drawn. Besides, such courses can help you to develop necessary skills required for your future job. Finally, professional education summarizes theoretical concepts and shifts the emphasis of training from acquiring knowledge to the development of skills.

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