Customer Experience Articles
The customer experience is the basis of any business in websites, shops, offices, and every other place where customer contacts with the company.
As for the online interaction, a great customer experience results in high conversion rate and consequently in increment of the profit.
Taking this into account, this topic becomes more and more in demand among businesses, which are trying to stay competitive. So that is no wonder that customer experience blogs, articles, and news have appeared recently to explore this.
Due to the fact, that a consumer profile changes rapidly with the development of technologies, every business should be aware of these changes in order to keep its customers. So, customer experience articles become very popular among businessmen of all fields.
According to the customer studies, conducted by IBM, every $1, invested in customer experience development results in $10 to $100 in benefits, along with customer satisfaction and high loyalty. And this is something to think about because such a return on investment is no doubt justified.
«User experience» and why does it matter?
According to the International Organization for Standardization, the definition of a “user experience” is a total person’s perception, usage of service, or a product. This perception is a combination of company image, presentation, usability, functionality, interactive usability and any other systems, user interacts with.
The difference between good user experience and a bad one is a difference in conversion rate and the difference in your business income. Nowadays one can find a lot of useful information on the topic in customer experience news, magazines, blogs, and articles and develop this aspect in order to make business more effective.